Spray Tans Penrith

A glow-up that goes deeper than the tan.

Industry Beauty, Spray Tanning

Scope Brand Strategy, Visual Identity, Website Design, Social & Email Templates

The Challenge

When Skye came to me, she already had a loyal local following but it was tied to her nail business.

She wanted a brand that felt confident, feminine, and premium, one that made women feel good, not just look good. The new identity needed to build on the trust and goodwill she’d already earned through her nail business but stand confidently on its own.

Her existing visuals were still rooted in her other venture, so we needed to create something fresh, distinct, and unmistakably Spray Tans Penrith.

The Strategy

We stripped everything back to uncover the heart of the brand: confidence and self-care with personality.

From there, I built a new foundation. A tone that was warm but polished, visuals that radiated summer energy, and a strategy that connected her story to her clients’ lifestyle.

Website and social media design templates created for Spray Tans Penrith showing cohesive branding and feminine tone.

The Deliverables

Brand Strategy: Defined brand positioning, audience clarity, and tone of voice.
Visual Identity: Fresh logo suite, bright yet balanced colour palette, typography, and social direction.
Website Design: Clean, conversion-focused design built for bookings and visibility.
Marketing Tools: Email template system and on-brand Canva assets for social media.
Launch Support: Rollout guidance and coaching for content and community building.

The Result

Since the rebrand launch in April, Skye’s business has seen:

2× increase in sales and bookings compared to the previous year.
A surge in brand recognition and online engagement.
Consistent client feedback praising the professional, modern look.

I can’t thank Natalie enough for transforming my spray tan business. Before working with her, my brand was lost in a sea of competitors — now it finally stands out.
Since rebranding, I’ve seen 39% revenue growth and major boost in brand awareness. Natalie’s now my go-to for every design project — she truly brought my business to life.”