Ground Nurse
Leveling up a specialist brand in environmental and ground protection solutions.
Industry Environmental Protection & Ground Stabilisation Solutions
Scope Brand Strategy, Visual Identity, Product Catalogue Design, Marketing Collateral & Sales Templates
The Challenge
Ground Nurse was a small, family-run business with big ambitions — but their visuals didn’t match their expertise.
Their brand lacked consistency, and their product materials were hard to update internally. They needed a system that simplified marketing while presenting as a credible, professional supplier.
The Strategy
We focused on repositioning Ground Nurse as an industry authority — a brand that felt as strong and reliable as the products it represented.
The visual direction combined structure and clarity with bold colour and precision typography.
Key goals:
Strengthen brand perception within trade and civil industries
Create clear, flexible marketing templates for internal use
Build an asset library to streamline future updates
The Brand System
The deliverables built capability, not just aesthetics.
What We Delivered:
Brand Strategy Workshop – Defined purpose, positioning, and key messaging.
Visual Identity Refresh – Simplified logo and colour palette for better clarity in print and digital.
Product Catalogue Design – Redesigned layout system for product consistency and easy updates.
Sales & Marketing Templates – Proposal and quote templates built in InDesign for future rollout.
The Result
The refreshed identity gave Ground Nurse the clarity and confidence to compete with larger players.
Outcomes:
Stronger market presence through unified visual identity
Improved client confidence during quoting and tender stages
Internal efficiency through consistent, editable templates
Increased enquiries and visibility at industry events
How a tiny company can present so well when its material is high quality.
Arnold Rendell
General Manager, Ground Nurse
What’s Next
With solid brand foundations in place, the next steps were all about growth:
Updated brochure system
Sales enablement tools
Digital-ready assets
Continued strategic design support
This wouldn’t have been possible without the work.
