Ground Nurse
Industry: Environmental & Ground Protection Solutions
Scope: Brand Strategy, Product Catalogue, Sales Tools & Templates
How Ground Nurse Levelled Up Their Brand
When Ground Nurse reached out, they were a fast-growing, family-run business with big ambition — but their brand materials weren’t keeping up. With limited access to polished assets and no internal design team, they needed someone who could take what they had and turn it into something they could be proud of.
Their words?
“I love the idea of doing what you can with what you’ve got… and it didn’t phase you at all.”
What We Delivered
We focused on what would move the needle — not just in appearance, but in capability. Here’s what we created together:
Brand Strategy Workshop
A 2-hour collaborative session that laid the foundation for their brand — purpose, values, voice, audience, positioning, and tagline — all wrapped into a Strategic Brand Framework the team could actually use.
Product Overview Pamphlets
A series of DL tri-folds for each product category, designed for impact and flexibility. Each was delivered as an editable Canva template so the in-house team could update and repurpose as needed.
Spec Sheets & User Manuals
Clean, consistent layouts across core categories — including ground mats, crane products and environmental solutions — supported by custom infographics and technical visuals that made the data feel accessible.
Capability Statement & Quad Document
Professional one-pagers that elevated how the team positions Ground Nurse in sales meetings and industry conversations.
100-Page Product Catalogue
The flagship piece. Designed from the ground up, this A5 catalogue brought cohesion to the entire product range through sharp layout, clear structure, and embedded brand messaging. What began as scattered assets became a polished, client-ready tool — and a foundation they’re now using to generate leads and data insights from their website.
The Results
“Absolutely nailed it… it’s so good to have these things in place.”
A huge lift in confidence — both internally and client-facing
Clear, consistent brand messaging across all touchpoints
Professional assets that made it easy to onboard new sales staff
Stronger market presence that reflected the calibre of their work
Ready-to-use templates the team can run with long after handover
What’s Next?
With solid brand foundations in place, we’re now exploring:
Updated Buyers Guide
Social media brand assets
Email marketing templates
Continued design support as the team scales
“This wouldn’t have been possible without the work.”