Where brands find their voice.
Real talk about building brands your fans will love and teams can stand behind.
Off Mute is where strategy meets creativity.
From the studio floor, I share insights, reflections and ideas on what it really takes to build brands that connect — with clarity, purpose and confidence.
It’s part thinking space, part behind-the-scenes journal — for businesses that want to find their voice and turn the volume up on what matters.
Turn it up!
Subscribe to Off Mute for unfiltered takes on branding, creativity, and connection straight from the studio floor.
Why Business Cards Still Matter
In a digital-first world, it’s easy to assume business cards are outdated. But the truth is, they’re more relevant than ever. A well-designed card helps you show up prepared, make a lasting impression, and turn one-off conversations into real business opportunities. This post breaks down exactly why physical cards still pack a punch and what happens when you don’t have one.
Turn Your Brand Up to Eleven
Your brand shouldn’t blend in. It should stop people in their tracks. This post breaks down what bold, unforgettable brands do right and how you can apply it to your business.
The Branding Lies You’ve Been Told
Think a logo is all you need? Or that branding is just for big businesses? Think again. These branding lies are costing you customers. Learn the truth about what actually makes a brand memorable—and how to fix yours today.
Why your brand is getting ignored.
If your brand is getting ignored, it’s not because of a bad product. It’s because your branding doesn’t connect. Customers buy from brands they recognise, trust, and remember. If your brand isn’t doing that, you’re losing sales. In this post, I’ll break down why your brand isn’t standing out and how to fix it, so you can start attracting the right customers and building long-term loyalty.