Where brands find their voice.
Real talk about building brands your fans will love and teams can stand behind.
Off Mute is where strategy meets creativity.
From the studio floor, I share insights, reflections and ideas on what it really takes to build brands that connect — with clarity, purpose and confidence.
It’s part thinking space, part behind-the-scenes journal — for businesses that want to find their voice and turn the volume up on what matters.
Turn it up!
Subscribe to Off Mute for unfiltered takes on branding, creativity, and connection straight from the studio floor.
DIY Branding vs. Hiring a Pro: What’s Right for Your Business?
DIY branding might seem like a money-saver, but is it costing you customers? A misaligned brand can confuse your audience, weaken trust, and make you blend in rather than stand out. In this post, we break down the real cost of DIY branding, the signs it’s time to hire a pro, and what you actually get when working with a brand strategist. Before you spend hours in Canva, read this first.
The Branding Lies You’ve Been Told
Think a logo is all you need? Or that branding is just for big businesses? Think again. These branding lies are costing you customers. Learn the truth about what actually makes a brand memorable—and how to fix yours today.