Find your fit. Compare inclusions and choose the package that grows with you.
Strategy and design built for clarity, connection, and confident rollout.
Whether you’re building your foundations or ready to go all-in on strategy and rollout, each package gives you a clear framework and professional results, scaled to where you’re at.
Compare brand packages and find your fit.
Each one balances clarity, creativity, and practical rollout.
The Kickstarter
For early-stage businesses building their foundations.
A solid start without the heavy costs. We define your essentials and create a credible base to grow from.
Ideal for new businesses or rebrands under one year old.
The Amplify
Most Popular
For growing businesses ready to refine and expand.
A full brand strategy workshop, framework, and visual identity suite that positions you with confidence and clarity.
Ideal for established small to mid-sized businesses looking to scale strategically.
The Headliner
For established brands ready for full transformation.
A deep dive into your customer, competitor, and company landscape, resulting in a brand system built for long-term growth.
Ideal for: Mature businesses or organisations ready to reposition and scale.
Kickstarter
- Four weeks
- Brand foundations review
- Audience and positioning
- Brand personality and voice
- Competitor and peer review
- Visual style direction
- Not available
- Review of current assets
- Identify gaps and missing elements
- One-page framework cheat sheet
- Moodboard
- Primary logo — one concept, two refinements
- Three-colour palette
- Two font pairings (licences not included)
- Not available
- One-page brand cheat sheet
- Business card (single-sided)
- Email signature (static graphic)
- Letterhead
- Social media templates (three)
- Brand Kit delivery (online share)
Amplify
- Four to eight weeks
- Half or full day session
- Mission, vision and values
- Audience empathy mapping
- Positioning and brand messaging
- Brand personality and voice
- Competitor analysis
- Visual direction review
- Customer survey
- Audit of visuals, tone and consistency
- Brand perception review
- Extended Why/Who/How/What framework (4 pages)
- Moodboard
- Primary and secondary logo suite
- Extensive colour palette
- Typography system
- Brand voice guidelines
- Photography direction
- Key messaging pointers
- Brand manual (10–15 pages)
- One-page cheat sheet
- Business cards (double-sided, multiple team members)
- Email signature
- Letterhead and follow sheet
- Envelope, folder and with compliments slip
- Social media templates (three to five)
- Presentation deck (up to five slides)
- Brand Kit delivery and training (half day)
- Creative rollout guidance (up to four hours over one month)
Headliner
- Eight to twelve weeks
- Multi-faceted brand intensive
- Why/Who/How/What framework (over five weeks)
- Audience empathy mapping
- Comprehensive competitor analysis
- Customer survey (quantitative)
- Customer 1-on-1 interviews (qualitative)
- Key staff interviews (qualitative)
- Full review of strategy, identity and customer experience touchpoints
- Comprehensive brand strategy document with insight synthesis, positioning and messaging
- Moodboard
- Extended identity suite (primary, secondary, wordmark, lock-ups)
- Extended logo applications (favicons, watermarks, social avatars)
- Extensive colour palette and typography system
- Brand voice guidelines and photography direction
- Brand application and usage mock-ups
- Messaging and voice development across all channels
- Brand manual (15+ pages)
- One-page cheat sheet
- Full suite — cards, email signature, letterhead, folder, proposal template, onboarding and welcome packs, company profile brochure
- Social media templates (ten)
- Presentation deck (up to ten slides)
- Custom website
- Brand Kit delivery and training (full day)
- Creative rollout guidance (up to eight hours over one month)
Not sure which one’s right for you?
Whether you need visuals that scale or strategy that sharpens, the Solo options give you exactly what you need — nothing more, nothing less.
For brands who already know who they are.
Whether it’s defining your strategy or refining your visual identity, these focused packages help you find clarity and confidence.
The Icon
For businesses with a clear brand strategy that need their visuals to match.
A cohesive, recognisable visual identity that scales with your brand and keeps you looking professional across every channel.
Ideal for brands confident in their strategy, ready to level up their design.
The Icon (Lite)
- Four weeks
- One hour session to review brand foundations
- Audience understanding
- Visual direction alignment
- Review of existing brand strategy documents
- Lite brand framework and moodboard
- Primary logo
- Core colour palette
- Typography basics with font pairings
- Photography direction and simple mockups
- Business card and email signature
- One page brand sheet
- Social media templates
- One handover session
- Social media template pack
The Icon (Core)
- Six to eight weeks
- Two hour brand workshop
- Audience mapping
- Visual direction review
- Light competitor and audience desk research
- Three to five page framework
- Primary and secondary logos
- Extended colour palette with tints and shades
- Typography system with hierarchy and styling
- Brand voice pointers and photography direction
- Business cards, letterhead and presentation cover slides
- Ten to fifteen page brand manual
- Social templates and a short presentation deck
- Two review rounds and handover
- Website or creative retainer
The Icon (Pro)
- Ten to sixteen weeks
- Full brand integration with existing strategy
- Stakeholder alignment sessions
- Draws from full strategic insights provided
- Embedded strategic framework for rollout
- Complete logo system and lock-ups
- Full identity system across print and digital
- Extended brand applications
- Full collateral suite
- Twenty plus page brand manual
- Website design and digital toolkit
- Rollout guidance and retainer options
- Ongoing brand management or campaign support
The Mixing Desk
For businesses that have visuals in place but need clarity and direction.
A practical brand roadmap that defines who you are, what you stand for, and how to communicate it consistently.
Ideal for brands needing internal alignment and a clear external story.
The Mixing Desk (Lite)
- One week
- Half day workshop
- Purpose, audience and positioning
- Priorities and next steps
- None
- One page summary
- Lite Why, Who, How, What
- Key focus statement only
- Quick reference cheat sheet
- One follow-up call
- Upgrade to Icon Lite or Amplify
The Mixing Desk (Core)
- Five weeks
- Two hour workshop and presentation session
- Audience mapping and positioning
- Light review of existing data plus optional survey
- Three to five page brand strategy document
- Why, Who, How, What framework
- Positioning statement and key messaging points
- Brand structure and recommendations
- Presentation and refinements
- Upgrade to Icon Core or Amplify
The Mixing Desk (Pro)
- Eight to twelve weeks
- Multi session workshop with leadership
- Deep audience empathy mapping
- Comprehensive competitor analysis
- Qualitative and quantitative
- Customer interviews and survey
- Key staff interviews
- Comprehensive twenty plus page strategy report
- Full Why, Who, How, What framework
- Messaging and tone of voice guidelines
- Strategic brand blueprint and recommendations
- Up to eight hours of strategic review over one month
- Upgrade to Headliner with refined brand identity
Not sure which one’s right for you?
Here's how we make it happen.
1
Let’s Talk
Book your 30-minute call to explore what’s possible for your brand.
2
Strategise & Create
Together we shape a plan that brings your strategy and identity to life.
3
Show Time
We launch your brand and set up next steps for ongoing support and rollout.
FAQs
The details that help you choose the right fit.
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We’ll talk it through in your Clarity Call. I’ll recommend the package that fits your stage of growth, budget, and goals.
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Yes. If your needs evolve, we can scale your package or add strategy and design support as you grow.
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Each package includes a Brand Plug-In session where we define your foundations, audience, and positioning before design begins. The depth depends on your package tier.
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Most projects run between four and twelve weeks depending on your package and feedback turnaround.
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Yes. We can split payments into 50% upfront and 50% before final delivery to make it easier to manage cash flow.
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You’ll receive your full brand delivery handover and training based on your package, plus optional ongoing support through my Design on Tap service for consistent rollout and design updates.