Western Sydney Wanderers Season X Campaign
Celebrating a decade of passion, pride, and performance in red and black.
Industry Sport, Football
Scope Comprehensive campaign rollout across digital. outdoor, in stadium, retail and print
The Overview
As Brand Manager at Western Sydney Wanderers, I was responsible for leading the creative and brand execution for the club’s milestone 10th Season campaign.
The objective was to create a unified identity that honoured a decade of football history while showcasing the club’s evolution and ambition for the future.
The Challenge
The challenge was to create a campaign that not only celebrated ten years of the club but also unified every part of the Wanderers experience — from digital platforms to physical match day environments.
Equally important was ensuring the A-League Women’s team received the same visibility and representation as the A-League Men, aligning with the club’s broader commitment to equality and community.
The Solution
I developed and managed a cohesive brand system built around the bold “10 Years Strong” visual identity.
This approach tied together digital, print, and environmental design — creating a consistent look and feel across social media, in-stadium LED screens, signage, and publications.
The creative balanced celebration and professionalism, using the club’s iconic red and black palette with modern, minimal design to reflect both heritage and progression.
Extended Activation
The 10th Season brand rollout extended beyond digital and stadium visuals to include match day collateral — from collectible player trading cards to fan handouts and in-stadium materials.
These pieces gave supporters something tangible to take home, reinforcing the sense of pride and connection that defined the milestone season.
The Result
The campaign reinforced the Wanderers’ position as one of the A-Leagues’ strongest and most recognisable brands.
It delivered consistent fan engagement across digital and match-day experiences and set a new benchmark for unified campaign delivery within the club.
