Football NSW
National Premier Leagues, League One and League Two 2025 Season
Bringing energy, excitement, and consistency to New South Wales’ premier football competitions.
Industry Sport, Football
Scope Full digital suite, event overlay and match day programs
The Challenge
Football NSW needed a campaign look that stayed true to its brand but spoke directly to a younger audience.
The challenge was to design graphics that felt part of the Football NSW family while differentiating the NPL competitions — capturing the excitement and personality of the game.
The Solution
I developed a bold, cohesive design system that used Football NSW’s secondary colour palette to inject energy, movement, and edge into the visuals.
By combining structured layouts with vibrant accents and adaptable templates, the graphics achieved both brand alignment and the visual impact needed to attract engagement across social and digital platforms.
The suite balanced professionalism with the excitement of competition — creating a look that resonated with the people who make up the game.
The Result
Feedback from Football NSW and participating clubs has been overwhelmingly positive.
The new creative direction is being rolled out across all NPL digital channels, creating a unified, energetic presence for every competition and increasing engagement ahead of the 2025 season.
