This is a boutique brand consultancy.
Build a brand your fans will love, with a system your team can use.
I build brand systems that help you plug in, dial up and play loud so your team shows up clearly and your brand connects with the people who matter most.
With strategy, design and creative direction, I help you build a brand your fans will recognise, rally around and remember.
Brands I’ve worked with.
-
![Junior Herd campaign for Macarthur FC designed by Nat Gatt Brand Studio, including branded collateral and promotional materials.]()
Macarthur FC // Junior Herd
I rebranded the Junior Herd youth membership program with a fresh identity, updated visuals and new messaging. The result was stronger engagement with young fans and their families, and a boost in sign-ups for the club’s young community program.
-
![Football NSW NPL digital creative campaign for 2025 season by Nat Gatt Brand Studio, featuring social media and digital design assets.]()
Football NSW // NPL NSW 2025 Season
For the 2025 NPL season, I developed a new creative direction designed to resonate with its core audience: young players and their supporters. The refreshed look brought more energy, relevance and excitement to the competition making the brand feel modern, bold, and part of the culture these players live every day.
-
![Allshelter manuals redesign project by Nat Gatt Brand Studio, improving clarity, usability, and visual consistency across technical documents.]()
Allshelter // Product Manuals
I designed and adapted a series of user manuals across the Australian and US markets, creating consistent, professional documentation. This gave customers and distributors greater clarity, ease of use, and improved brand credibility.
-
![Propaganda-style illustrated banner of a Western Sydney Wanderers FC player from the 2015/16 “Rally” season campaign, featuring bold red background and portrait artwork used in stadium displays.]()
Western Sydney Wanderers FC // Rally Campaign
A propaganda-inspired season campaign that transformed Parramatta Stadium into a bold visual movement. Designed across banners, programs, and merchandise to unite fans and players through pride, power, and purpose.
-
![Ground Nurse product catalogue design by Nat Gatt Brand Studio, featuring clean layout and consistent brand identity.]()
Ground Nurse // Product Catalogue
I implemented the Ground Nurse brand system into a 100-page product catalogue, bringing their full range to life in a clear, professional format. The catalogue became a central sales tool, reinforcing brand consistency and supporting business growth.
-
![Series of Western Sydney Wanderers FC 2019/20 match posters designed for key rounds, including the “Rivals Are Forever” Sydney Derby campaign.]()
Western Sydney Wanderers FC // Matchday Posters Series
A high-impact outdoor campaign for the 2019/20 A-League season. Each round reimagined the club’s identity through unique visual styles — from Bauhaus and pulp comics to bold typographic statements — all tied together by one powerful brand voice.
-
![Nat Gatt Brand Studio rebrand and digital assets for Spray Tan Penrith.]()
Spray Tans Penrith // Rebrand
I rebranded Spray Tans Penrith with a new logo, visual identity, website and social templates that better reflected the business and its audience. Since launch, the client has reported doubled sales and a 39% increase in revenue, with strong customer feedback on the new look and feel.
-
![Western Sydney Wanderers FC 10th Season campaign player graphic featuring A-League Women’s player in red and black kit with layered digital design and “Player of the Match” typography.]()
Western Sydney Wanderers FC // Season 10
Celebrating a decade of football in Western Sydney, this milestone campaign brought consistency across every touchpoint — from digital content to matchday experience. The creative united the A-League Men’s and Women’s teams under one visual identity, with bold graphics, trading cards, and in-stadium activations marking ten years of Wanderers pride.
Strong brands don’t just happen.
They’re fine-tuned, not improvised.
Brand strategy is the foundation of what you stand for, and the framework that connects your brand to your fans.
How does it work?
Plug In → Connection
Strategy starts with plugging in to what matters — creating authentic connection between your brand and your biggest fans.
Dial Up → Clarity
With the right framework, there’s no distortion. Clear positioning gives your team focus and direction, and helps you speak to your fans consistently.
Play Loud → Confidence
When strategy, identity and systems align, your brand stands out with confidence, consistency, and connected with your fans.
I use critical thinking and design thinking to ask better questions, uncover opportunities and build brand systems that hold everything together.
Brand is a set of rules, the strategy, systems, and structure. But knowing how to break them? That’s where creativity lives.
Packages that grow with you.
Whether you’re starting out or scaling up, there’s a package that fits your business.
The Kickstarter
For early-stage businesses building their foundations.
The Amplify
Most Popular
Perfect if you’re more defined in your product or service but need a stronger system to grow.
The Headliner
For established businesses needing a full brand transformation.
Here's how we make it happen.
1
Let’s Talk
Book your 30-minute call to explore what’s possible for your brand.
2
Strategise & Create
Together we shape a plan that brings your strategy and identity to life.
3
Show Time
We launch your brand and set up next steps for ongoing support and rollout.
Behind the brand.
I’m Nat Gatt — brand strategist, creative thinker, and your partner in building a brand that plays louder.
I run a boutique brand studio built on experience and a love for creating authentic connections between fans and brands. I’ve worked across sports, FMCG and major events for over two decades. In those industries, branding must perform under pressure and at scale.
I bring more than design. I bring strategy, systems and support that make branding stick. I also bring client-side experience. I know what it’s like to be in your shoes juggling deadlines, campaigns and stakeholders while keeping a brand consistent. That perspective means I understand what businesses really need from a brand partner.
I don’t believe in following trends or gimmicks. I build brands that connect with their biggest fans and give teams the clarity to deliver with confidence. Straight-talking yet approachable. That’s how I work, and that’s what I bring to your brand.
What my clients have to say.
Are you a brand that is ready to plug in?
What best matches your current position?
A growing businesses ready to scale with a clear brand system.
A marketing and/or brand manager juggling deadlines, campaigns and your team.
A company in a growth phase who wants to build deeper connections with your fans.