Western Sydney Wanderers Season X

Capturing the excitement of a milestone season while navigating COVID wasn't easy. Our goal was to create a campaign that celebrated both the men's and women's teams equally.

Western Sydney Wanderers FC | Season X Creative | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season X Sydney Derby Creative | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season X Match Day Creative | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season X The Wander Women | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season X Player Announcements | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season XTrading Cards | Branding Creative Direction Graphic Design

The Western Sydney Wanderers were gearing up for their tenth season in 2021/22, but things weren’t looking great after the second lockdown. We had to create something to fire up the team and their incredible fans. The idea was to show the Wanderers rebuilding and ready to prove themselves.

We wanted to make a big splash, so we focused on grabbing people’s attention with billboards, bus stops, and digital ads. The goal was to create something that would really stand out and get people talking.

CLIENT Western Sydney Wanderers FC | LOCATION Rooty Hill, NSW | CATEGORY Sports, Football | WORK Creative Direction, Marketing Collateral, Match Day Overlay

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