Western Sydney Wanderers Season 2019/20

With a new stadium came a whole new game plan. We decided to turn our star players into heroes and really build the excitement among fans. It was all about creating a buzz and making people want to be part of the action.

Western Sydney Wanderers FC | Season 2019/20 Creative Direction Match Day Advertising Posters | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season 2019/20 Creative Direction Sydney Derby Match Day Advertising Posters | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season 2019/20 Creative Direction Match Day Advertising Posters | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season 2019/20 Creative Direction Match Day Advertising Poster | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season 2019/20 Creative Direction Match Day Advertising Poster | Branding Creative Direction Graphic Design
Western Sydney Wanderers FC | Season 2019/20 Creative Direction Sydney Derby Match Day Advertising Posters | Branding Creative Direction Graphic Design

In 2019/20, we completely revamped the Wanderers' digital and outdoor advertising game plan. We discovered that changing things up was key to getting fans excited about match day. So, we created a fresh look for every game while still keeping the same overall feel for the season. This new strategy was a total game-changer — we saw a huge jump in ticket sales, especially with the move to the new Bankwest Stadium.

CLIENT Western Sydney Wanderers FC | LOCATION Rooty Hill, NSW | CATEGORY Sports, Football | WORK Creative Direction, Marketing Collateral, Match Day Overlay

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