Football NSW
Coaching Conferences 2025
Elevating the look and feel of one of New South Wales’ premier football coaching education events.
Industry Sport, Football
Scope Full digital suite, event overlay, creative direction, event program
The Project
Football NSW engaged me to reimagine the creative for their annual Coaching Conference — a flagship event bringing together leading coaches, technical directors, and football minds from across the state, country and globe.
The goal was to give the event a cohesive, premium identity that reflected Football NSW’s authority while creating a clear, engaging visual experience for attendees across all touchpoints.
The full scope of work included:
A complete visual identity and campaign rollout including:
Event branding and creative direction
Digital and print collateral suite
Signage and on-site graphics
Presentation and slide templates
Social media and email promotion assets
Event program and schedule design
The Challenge
Football NSW wanted to elevate the Coaching Conference experience to better reflect the calibre of its presenters and audience.
The challenge was to design a system that felt professional, aspirational, and consistent — while remaining adaptable across digital, print, and event environments.
The Solution
I developed a clean, bold, and directional visual identity built around Football NSW’s existing brand framework.
Using high quality 3D renders, confident typography, technical drawings and a focused colour palette created structure and clarity across all materials.
The result was a cohesive design system that unified every aspect of the event — from online promotion to signage — presenting Football NSW as the leader in football education and development.
The Results
The Coaching Conference sold out in under two weeks — faster than any previous year — with demand so strong a waitlist was opened.
The refreshed design elevated the event’s profile, reinforcing Football NSW’s reputation for delivering professional, high-quality experiences to its coaching community.
